Jay Shree Devi Dasi is a devotional singer, songwriter, and spiritual creative whose journey reflects a remarkable transformation from the world of filmmaking to the path of bhakti.

Before receiving the name Jayshree Devi Dasi upon embracing Krishna consciousness, she was known as Yashi Parihar. With a deep interest in storytelling and visual expression, she completed her Bachelor’s in Journalism and Mass Communication, where she developed strong skills in media, narrative building, and artistic presentation.

Though she carried a natural inclination and subtle attraction toward Krishna since her early years, the influence of worldly ambitions and responsibilities often pulled her away from that inner calling.

But Krishna had a very different script written for her.

A single moment of deep realization shifted the direction of her life. What began as an inner whisper of devotion soon became a clear path — leading her gently yet powerfully into the shelter of Krishna consciousness.

Through the path of devotion, she discovered a new purpose:
to use her voice, creativity, and heart to glorify Sri Krishna and uplift souls through devotional music.

As the co-founder of Sanatana Sankirtan, she plays a vital role in shaping the label’s spiritual ethos, artistic identity, and creative offerings. Her singing carries a natural sweetness and sincerity, while her background in filmmaking enhances the aesthetic vision of the label — merging art with devotion, and expression with bhakti.

For Jayshree Devi Dasi, Sanatana Sankirtan is not merely a musical project — it is a mission, a calling, and a heartfelt offering to Krishna. Her journey stands as a reminder that when the Divine rewrites our destiny, it leads us exactly where our soul is meant to be.